Health Care Culinary Contest - Participant social media guide

The contest

The Health Care Culinary Contest provides hospital chefs and health care culinary professionals a national platform to change the way people think about hospital food through innovative, plant-forward, sustainable, and budget-friendly recipes.

By entering the contest, you get the chance to gain some celebrity in the culinary world and win a trip to be recognized at CleanMed Orlando. Last year’s Health Care Culinary Contest champion’s dish from Norbert Bomm of Northwestern Memorial Hospital went on to be adopted by more than 750 hospitals across the country.

If you’ve landed on this page, and you’re not a potential/current contest participant, but would like to amplify the contest within your network, we’ve also created a partner social media guide free for your use.


Dish up some social 

Health Care Culinary Contest

Curious to check out the competition? Want to show off your mouth-watering dish? Looking to amplify your system’s food service sustainability superstars? 

Put social media on the menu – and the menu on social media.

Social media played a vital role in heating up last year’s competition. Across all social media platforms, participants brought public awareness to this critically important work while having a lot of fun in the process. Through pictures, videos, and recipes, participants provided a glimpse into the innovation and excitement of the health care culinary world.

Now's the time to join the national conversation on plant-forward and its power to reimagine hospital food. 

The heart of this contest and conversation is you, so the main purpose of these samples is to get you started. Use social media to let your network (and the competition) know that you’re in it to win it, and that you’re here to change the very definition of hospital food.

To make sharing as easy as possible, we’ve created a number of sample posts and images free for your use. Each post is under Twitter’s 280 character limit, so they can be used across all social media platforms.

Once you’ve gotten started, how you want to share the contest is completely up to you. Showcase an innovative cooking method on YouTube? Thank your farmer on Twitter? Post your gorgeous dish on Instagram? The social media world is your oyster.

All we ask is that when crafting your own posts, you use the following relevant hashtags in order to be a part of the larger conversation: #Food, #Healthcare, #Climate, #Local, #Sustainable, #ClimateChange, #HospitalFood.

And most importantly, don’t forget to tag Health Care Without Harm on Facebook, Twitter, LinkedIn, and Instagram, so we can amplify your voice as well.


Sample posts

We're changing the way people think about #hospitalfood with the Health Care Culinary Contest: noharm.org/culinarycontest

We just joined the Health Care Culinary Contest. It’s time to reimagine #hospitalfood & use it to heal people and planet: noharm.org/culinarycontest

#Hospitalfood should heal people and planet. That’s why we’ve joined the Health Care Culinary Contest: noharm.org/culinarycontest

The heat is on. We just joined the Health Care Culinary Contest because we're ready to change how people see #hospitalfood. Who’s with us? noharm.org/culinarycontest

#Food in #healthcare can be #sustainable and healing. That’s why we’ve joined the Health Care Culinary Contest: noharm.org/culinarycontest

We believe #food in #healthcare should heal...while also making your mouth water. That’s why we’ve joined the Health Care Culinary Contest: noharm.org/culinarycontest

#Hospitalfood can be delicious, #sustainable, and combat #climatechange. We’ve joined the Health Care Culinary Contest to prove it: noharm.org/culinarycontest

We're committed to making delicious #food that’s good for people & the planet. That’s why we’ve joined the Health Care Culinary Contest: noharm.org/culinarycontest

What comes to mind when you think of #hospitalfood? We’ve joined the Health Care Culinary Contest to make sure what comes to mind is one of the best #sustainable meals of your life: noharm.org/culinarycontest

#Food in #healthcare can be innovative, #sustainable, and beautiful. That’s why we’ve joined the Health Care Culinary Contest: noharm.org/culinarycontest


Free social media images

Click these preview images to open the full collection in a new window.

Health Care Culinary Contest


From social media to media

When we're changing the way people think about hospital food, there can never be too many cooks in the kitchen. Along with social media, traditional media outlets (publications, television, podcasts, etc.) can elevate this conversation to a regional - or even national - level while also firing up the competition.

We encourage you to engage your PR and communications departments around the contest. Feel free to adapt our language to best suit your needs. If your PR team has questions, please reach out to April Galarza, our food program communications manager.

We've created slides that can be used to promote the contest in presentations. 

We will be featuring stories, quotes, and photos throughout the contest in our communications channels and elevating leaders where possible.


No purchase necessary, void where prohibited. U.S. residents only. Ends 11/30/19. This is not a game of chance; winners selected based on stated criteria. Official rules and judging criteria. Sponsored by Health Care Without Harm U.S., 12355 Sunrise Valley Drive, Suite 680, Reston, VA 20191.