[Sustainable Brands] Over the last few years, we’ve seen consumer demand accelerate the push for corporate responsibility in business. Consumers today aren’t just paying lip service to good causes; more are choosing to ‘vote with their dollars,’ seeking out and purchasing products from companies that align with their values.
In today’s highly charged and politicized business environment, companies seen as lacking in social responsibility can sometimes suffer, leading to a loss in sales. A good example can be seen in the experience of Uber, whose CEO has been under fire for several instances of perceived corporate irresponsibility. Consumers are using the power of their purchases — and their opinions — to hold companies accountable and ultimately influence which businesses succeed and those who don’t. From a business perspective, the pressure is on.
Companies from all sectors have responded by showing that their work can help people, profit and planet all thrive together. For example, tech companies such as Intel have significantly reduced energy consumption while increasing the use of clean energy (Intel is the largest purchase of green power in the U.S.). Companies are also transforming their own products to be more sustainable every year while also pushing suppliers to meet sustainability goals. These strategies build on commitments to social and environmental responsibility while signaling a strong case to customers to support them. And these efforts are paying off.
So, what if leaders in the health care industry also operated its facilities and managed care with sustainability in mind?
Well, it already does. Health care has been working behind the scenes to create sustainable, responsible facilities that provide better care that is supportive of local communities and more mission-aligned than ever before. The industry is well-positioned to meet growing patient and staff demand for sustainable hospitals...(Continue reading).