Increasingly institutions are procuring local foods to meet customer demand and to align with organizational goals. While they are robustly engaged in this work, food service operators may not be actively promoting their efforts. A seasonal harvest program can meet their distinct need to do so. With ready-to-use materials that highlight the foods they buy and intentional messaging that conveys the value of local and seasonal eating, seasonal harvest campaigns can help institutions elevate their work to customers and leadership and increase awareness of the far-reaching impacts of their food service activities.