Marketing and Promotion to Support Purchasing Strategies
The second webinar in the 2016 Improving Antibiotic Stewardship in Animal Agriculture Webinar Series, held on October 4, 2016.
Hospitals across the country are breaking ranks with their traditional supply chains and seeking and purchasing meat and poultry products from producers who use antibiotics responsibly—if at all. However these forward thinking actions take work and often higher costs to protect public health. It is important to have hospital administrators and hospital eaters (staff, patients and visitors) on your side and supportive of these efforts. Explore guidance on how to market and promote featured sustainable products (with a focus on meat raised without routine antibiotics) and message this complex, but critical issue to your constituents. Learn from others who have had success and receive tips and tools for building your program. Speakers included Kurt Roessler, Patti Oliver and Hillary Bisnett.
Director of Food and Nutrition at Huggins Hospital in New Hampshire
Director of Nutrition for UCLA Health in California
National Procurement Director for Health Care Without Harm’s Healthy Food in Health Care Program