Hospitals across the country are seeking and purchasing meat and poultry products raised without routine antibiotics. Get Smart About Antibiotics Week, an annual one-week observance to raise awareness of the threat of antibiotic resistance, is an excellent opportunity to educate hospital peers and eaters on the issue to support your efforts to purchase and serve these meats—and on top of it all—sell plenty of delicious, healthy meals made with these ingredients.
This year for Get Smart Week (November 14-20), we're helping you call attention to these products, sharing your sourcing story, and connect it to you facility’s mission so that you can entice patrons to try your meals and provide education at the same time.
Use the following materials to promote Get Smart Week in your dining services!
- Official Get Smart Week Poster to display in your dining area.
- Social Media Guide Take photos of your delicious meals and how you promote them and use our guide to help you share them on social media. (Your photos and social media may be featured in our social media streams and on the Health Care Without Harm website.)
- ASK ME button for your staff to wear to start the conversation about antibiotic stewardship with your customers. You’ll have the option to download and print the button design to make your own buttons or order some ready-to-wear buttons for your facility (for a fee).
- Marketing and Promotion to Support Purchasing Strategies Webinar - Learn from others who have had success and receive tips and tools for building your program. Speakers included Kurt Roessler, Patti Oliver and Hillary Bisnett.
- Promoting and Marketing Antibiotic Stewardship Through Food Service: A guide for food service staff to educate and incentivize around meat and poultry raised without routine antibiotics
- Mythbusting for Food Service: Separating Fact from Fiction Around Antibiotics: Health Care Without Harm debunked four of the toughest myths regularly encountered in hospital food service.